CHARACTER SELECT
PLAYER PROFILE
CLASS: SEO DIRECTOR + DIGITAL EXPERIENCE ENG · LVL: MAX
ALEX HERNANDEZ
Assoc. Director of SEO
CHARACTER STATS
BACKSTORY
10+ years building organic growth engines for Fortune 500 and global enterprise brands. As Associate Director of SEO at DAC Group, I've driven $500M in incremental organic revenue growth across the largest US jewelry retailer, UNIQLO, and MEC Canada.
I work at the intersection of SEO strategy, technical performance, and AI search, building measurement frameworks for AEO, GEO, and generative discovery before most agencies had a name for it. Cross-channel integration strategies have helped clients recover tens of millions through paid/organic alignment and attribution efficiency.
Former Marine. Columbia College Marketing Comm alum. The discipline from one, the creativity from the other. Both show up in every campaign. The pixel aesthetic? That's just who I am off the clock.
EXPERIENCE LOG
Associate Director of SEO
DAC GROUP — Chicago, IL
JUN 2023 — PRESENT
★★★★★
▶ $500M in incremental organic revenue · Largest US jewelry retailer, UNIQLO, MEC Canada
SEO Strategist
DAC GROUP — Chicago, IL
SEP 2020 — JUN 2023
★★★★☆
▶ Led CWV & rendering strategy · built exec-level reporting suites
Search Manager
PERFORMICS (STARCOM EMBEDDED) — Chicago, IL
JUN 2018 — SEP 2020
★★★★☆
▶ Marketplace SEO · voice search launch · CPG brands at portfolio scale
SEO & Content Manager
EVERSPRING PARTNERS — Chicago, IL
OCT 2017 — JUN 2018
★★★☆☆
▶ $1.5M+ in agency contracts · 12 university partners · 20+ site builds
Senior SEO Specialist
iPROSPECT / RESOLUTION MEDIA / SOME CONNECT — Chicago, IL
SEP 2014 — SEP 2017
★★★☆☆
▶ McDonald's global hreflang across 7 markets · structured data at scale
EQUIPMENT & TOOLS
SEO & SEARCH
- ▸ Enterprise SEO
- ▸ Technical SEO
- ▸ AI Search (AEO/GEO)
- ▸ Ecommerce SEO
- ▸ Structured Data
ANALYTICS
- ▸ GA4
- ▸ Adobe Analytics
- ▸ GSC
- ▸ SEMrush
- ▸ Looker Studio
PLATFORMS
- ▸ Google Merchant Center
- ▸ Amazon
- ▸ Walmart
- ▸ ChatGPT / Gemini
- ▸ Perplexity
TECHNICAL
- ▸ Python
- ▸ JavaScript
- ▸ HTML/CSS
- ▸ Core Web Vitals
- ▸ Claude Code
SPECIAL ABILITIES
⚡ AI ARSENAL
GOOGLE ANTIGRAVITY
Build + Deploy on Google AI
Google's AI ecosystem as a production build environment — powering applications, data pipelines, and scalable integrations. This setup connects Gemini API and Google AI Studio for model access, with Google Antigravity as the agent orchestration layer and GCP handling infrastructure and deployment. Agents operate across development workflows while models handle reasoning and GCP manages execution, scaling, and global availability.
CLAUDE CODE
Built with Anthropic
Using Claude Code to build production-ready systems — from SEO automation pipelines and classification models to internal tooling and reporting frameworks. Focused on real workflows that reduce manual execution and compress multi-step processes into automated pipelines. Agent-based development used to structure, execute, and iterate on tasks across Python, APIs, and data systems.
PROMPT ENGINEERING
LLM Workflow Design
Designing structured prompt systems for SEO, content generation, and data workflows. Built around repeatability, evaluation, and controlled outputs — not one-off prompts. Applied across intent mapping, competitive analysis, and automated reporting using consistent system prompts, output schemas, and testing loops.
AI MEASUREMENT
AEO · GEO · AIO Tracking
Measurement frameworks for AI search visibility across platforms like ChatGPT, Gemini, and Perplexity. Focused on understanding how brands surface, rank, and get cited in generative environments. Includes Share of Voice tracking, citation analysis, and benchmarking across AI-driven discovery channels.
MANUS.AI
Social Analytics · Automated Reporting
Built end-to-end social analytics reporting using Manus.ai across Facebook and Instagram. Automated performance reporting, cross-platform audience insights, and content performance analysis — translating social signals into executive-ready intelligence. Agentic report generation replaces hours of manual work with push-button delivery.
DATA PIPELINES
Python · BigQuery · API Orchestration
End-to-end data pipelines that turn raw SEO signals into actionable intelligence. API ingestion → Python ETL → BigQuery warehousing → Looker Studio dashboards. Built to eliminate manual reporting and scale across enterprise accounts.
At DAC Group, architected automation layers across Google Merchant Center feeds, GSC + GA4 exports, and enterprise ranking tool integrations — compressing multi-day reporting cycles down to minutes with LLM-assisted classification.