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ALEX HERNANDEZ
Crafting blazing-fast, accessible, and memorable web experiences. From SSR architecture to pixel-perfect UI — I build digital products that perform at every level.
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QUEST LOG
FEATURED MISSIONS
A Tale of Two Sites: SSR Delivers 4.5× More Traffic Growth YoY
A multi-brand e-commerce portfolio became an accidental controlled experiment — one brand implemented SSR ahead of a platform rollout, the others didn't. The traffic charts told the rest of the story.
▶ SSR site grew 4.5× faster YoY than sister brands on the same CMS following SPA rollout
Faceted at Scale: How a Custom Architecture Unlocked Long-Tail PLP Growth
A major jewelry retailer was losing ground on long-tail category queries — not because the demand wasn't there, but because the pages didn't exist. The fix required building a scalable content architecture from scratch, not a content brief.
▶ New category pages drove +330% revenue YoY, +876% visits, and grew from 1.2% to 9.1% of total PLP traffic
Navigation as an SEO Asset: Gender PLP Expansion Drives 248% Pageview Growth
A major jewelry retailer's main navigation wasn't built for search — it was built for merchandising. Restructuring it to surface gender-specific category pages unlocked a new tier of organic traffic, revenue, and rankings that didn't exist before.
▶ Gender mega menu pageviews +248% YoY · Women's organic revenue +120% · Men's organic revenue +71% · Non-brand Top 3 rankings +100%
UNLOCKED ABILITY
⚡ AI LAB
Where enterprise SEO meets the AI frontier. Building with the tools that are reshaping search, content, and discovery.
10x
VELOCITY GAIN
CLAUDE CODE
BUILT WITH ANTHROPIC
Using Claude Code to build real production tools — from SEO automation pipelines and content classifiers to this portfolio itself. Agentic workflows that compress days of work into hours.
GCP
NATIVE BUILDS
GOOGLE ANTIGRAVITY
BUILD + DEPLOY ON GOOGLE AI
Google's AI ecosystem as a unified build platform — powering sites, data pipelines, and production integrations. By bridging Google AI Studio and Gemini API directly into Claude Code workflows, this architecture creates a high-context, agentic environment where Google Antigravity handles the reasoning and GCP infrastructure manages the global deployment layer.
∞
USE CASES
PROMPT ENGINEERING
LLM WORKFLOW DESIGN
Building systematic prompt frameworks for SEO content scaling, competitive analysis, SERP intent mapping, and AI-assisted reporting. Chain-of-thought and few-shot techniques applied to real SEO workflows.
V1
BUILT FIRST
AI MEASUREMENT
AEO / GEO / AIO TRACKING
First-generation measurement frameworks for AI search visibility. Share of Voice in ChatGPT, Gemini, and Perplexity. AEO attribution, brand citation tracking, and generative discovery benchmarking for enterprise brands.
FB+IG
PLATFORMS
MANUS.AI
SOCIAL ANALYTICS · AUTOMATED REPORTING
Built end-to-end social analytics reporting using Manus.ai across Facebook and Instagram. Agentic report generation handles ingestion, formatting, and narrative synthesis — compressing multi-hour manual work into push-button delivery.
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DATA FLOWING
DATA PIPELINES
PYTHON · BIGQUERY · API ORCHESTRATION
End-to-end data pipelines that turn raw SEO signals into actionable intelligence. From API ingestion to BigQuery warehousing to executive dashboards — built with Python, automated with Claude Code, and designed to scale.
At DAC Group, I've architected automation layers across Google Merchant Center feeds, GSC + GA4 data exports, and enterprise ranking tool integrations — improving data governance and compressing reporting cycles from days to minutes.
PIPELINE ARCHITECTURE
GSC, GA4, Ahrefs API, SEMrush, Adobe Analytics, Merchant Center feeds
Python ETL · LLM classification · intent mapping · deduplication
BigQuery data warehouse · structured schema · version-controlled
Looker Studio dashboards · exec-level KPI views · automated alerts
Claude Code agents · scheduled jobs · AI-assisted anomaly detection
CURRENTLY EQUIPPED
PLAYER PROFILE
ABOUT ME
Associate Director of SEO with 10+ years driving enterprise organic growth. I've generated $500M+ in incremental revenue for brands like Kay, Zales, Jared, UNIQLO, and MEC Canada — and saved clients $2.5M through paid/organic integration.
I build AI-first measurement frameworks, lead cross-functional SEO programs, and obsess over the technical details that move rankings. Former Marine. Chicago-based. Always leveling up.
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